Creating brand-led communities is an effective way to increase your engagement with your customers. They provide an excellent platform for your members to share knowledge and build a personal connection with your brand. They can be used to scale your content-marketing efforts and also function well as content platforms.
There are many options for creating brand-led communities. Kajabi (Mighty Networks), and Slack are just some of the options. Each offers different features and functionality. They all can help you to create a brand-driven community that will help attract new customers as well as build a loyal customer base.
The user interface of a community software platform should be intuitive. It should be easy for members to access information from anywhere and join in on discussions. To prevent spammers from flooding the community, your community should have a robust security system and automated tools. These tools will give you a detailed view of the trends and activity within your community. It is also important to be able track how many users have taken certain actions. You should also have the ability to see which topics are popular and how many people are engaging with your community.
Software can create private and public virtual hangouts. Users can share their knowledge and find experts through virtual hangouts. These virtual hangouts may be public or semi-private depending on the needs and preferences of the community. This feature can be useful if the community is professional.
It is possible to create a membership site using community software. This community site is hosted on your domain. It includes user profiles, courses and subscription fees as well as an activity feed. A membership site can also be hosted on a branded mobile app.
Many of these community software choices are white-label. That means you can use and brand your own domain. Some community software platforms can also be integrated with social media. These solutions may also give you the tools to connect with alumni and make connections for your events.
Vanilla is a community platform that allows for a growing range of integrations. Vanilla offers an open-source version, but they also offer a paid plan with more advanced features. You can try the platform for 14 days free of charge. You can also choose one of their three paid plans. The plans range from just 250,000 to over 1 million pageviews. They also have a free plan with limited features.
Another community software option is Circle. Circle is an app that integrates with Slack, Kajabi, and email marketing software. The platform lets users create private and public spaces and search using custom search filters. They can also add members via custom profile fields. Circle integrates with Wordpress as well as WordPress. You can also create secret spaces or search your member list with tools from Circle.
In addition to creating private and public spaces, community software can also create bots to encourage communication. These bots will answer questions, track member participation, send automated emails with the top issues and questions, and can also answer questions. They can also be used for gamification. Gamification encourages community members to get involved and improves participation.