Customer reviews are a great way to let your customers know what they think about your business. They also help you provide better customer service and build brand loyalty. Reviews of websites are important for all types of businesses, including local, national, and e-commerce businesses.
The Best Website Review
Customers are more likely to trust online reviews than they are to recommendations from friends and families. A good strategy for online reputation management should involve actively asking customers to leave reviews on your website and social media.
You can also encourage customers to leave reviews with special stickers or badges in your store, on your website, or on the back of their menus, receipts, and invoices. This gives customers the feeling that they are contributing to the community. Additionally, it boosts your image.
Getting Your Business On the Right Sites
It doesn't really matter if your business is local or national. You need to be on the most visited sites in your industry. These are the sites with the most reach, and the ones that customers use to make their purchasing decisions.
The Big Three – Yelp. Google. Facebook
If you are selling products and services online, it is essential that your company is listed on major review websites like Yelp. Google. Facebook. These are the top search engines where people will most likely search for your product or services. A good presence on these sites can increase your search engine ranking and improve your conversion rates.
These are the most well-known review sites online, but there are many other options that could be helpful to your business. TripAdvisor can be a good place to look for reviews of hotels, airlines and other businesses, especially if your business is in the travel sector.
Amazon is another important site. Amazon reviews are an integral part the customer experience. Amazon has been encouraging customers to leave reviews of their experience. Their website also features a review section, which is open to all who shop on Amazon.
It is a good idea not to go to review sites that don't have high review content standards. This will cause you to end up with junk that doesn’t accurately represent your brand and customer experience.
The BBB (British Business Bureau) is a non-profit consumer advocacy organisation that evaluates all types of businesses against certain standards. To ensure they are honest and truthful, the BBB encourages customers to leave feedback on their experience with business owners.
A few other online review sites that you may not have considered yet are Angie's List, a specialized U.S.-based service company review site, and Manta, a small business review, search engine, and community that helps you connect and grow.
Citysearch provides all the functionality of other review sites but also allows users to vote for their favorite business in a range of categories. You can add a review to your business page free of charge, or you can pay for additional features.