Feeds on Google
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Product Reviews and Ratings
Reviews from other shoppers can help potential buyers decide whether to buy a product when they search for it online. These ratings are important for online sellers as they can be used to improve brand awareness and in their PLAs.
If you own a website, or an eCommerce store, you can set up your review feeds in Merchant Center. This will make them available for Google Shopping campaigns. Providing a review feed is a great way to build brand awareness and trust with buyers, as well as boost your conversion rates.
It's easy to add the product reviews feed to your website. Once you've completed the process, Google will verify that your reviews comply with their guidelines and then upload them to your Google Product Reviews feed.
This may take up to several weeks. It's an important step to ensure your review data is current with the latest product information, ratings, and ratings. Once Google receives your product reviews feed, they will have their data quality and policy specialists review the content before it's made available to buyers on Google Shopping.
Overview of Google Product Reviews
Google Product Reviews Feed (free and simple to use) is a tool that retailers can use to distribute product reviews throughout their website. They can create and submit a feed with product reviews, ratings information, and customer feedback.
It can be created using the Google Product Reviews Schema file or an XML. Once you've created a custom Google Product Reviews Schema, you can use FTP to submit it to Google.
Google Product Ratings
Reviews submitted through Google Product Reviews Feed have to be of high quality. They must also be relevant to your products. They should be at least 5 minutes long, with good photos and must adhere to the Google Product Reviews program rules (such as not being spammy or hateful).
Your reviews must not contain any unauthorized or offensive material and they should not infringe anyone's intellectual property. Low-quality or offensive reviews may be removed and you might not be able to add more reviews.
To help you prepare your feed, we recommend that you check out the Google Product Review Feed Guidelines. They'll provide you with a list of recommended values and unique identifiers that your reviews should have.
It's a good idea to provide the Global Trade Number (GTIN) for any clothing items you sell. Google's product pages can easily extract GTINs and make it easier for shoppers to find your products. In addition, you should include your brand name and MPNs to ensure that your product listing is standardized.